Our Story

Prominent Sports & Entertainment was built on the foundation of family, integrity, and the power of relationships. With a growing roster of clients, CEO Lamonte Harris credits every success to his ability to connect, build, and create real opportunities for others.

What started as simply being an uncle to a standout high school quarterback has evolved into leading a dynamic sports marketing firm, one that thrives in the ever-changing NIL and professional sports landscape. “In this industry, you hear more no’s than yeses. But what truly matters is what you do with the yeses that come your way.”

Despite the challenges, Lamonte has successfully brokered marketing deals and brand partnerships for both collegiate and professional athletes, proving that persistence and authenticity pave the way for long-term success. And while NIL was the starting point, it’s far from the finish line. With a vision for continued growth, Prominent Sports & Entertainment is shaping the future of athlete marketing one meaningful connection at a time.

At Prominent Sports & Entertainment, we are guided by a mission to empower athletes, entertainers, and brands through strategic, inclusive, and innovative marketing and management solutions. Under the visionary leadership of CEO Lamonte Harris and COO Lasana Hotep, our team is dedicated to driving growth, promoting diversity, and creating equal opportunities across the sports and entertainment industries. With a passion for excellence and a commitment to setting new standards, we help our clients maximize their potential and make a lasting impact.